Whether you have a hair salon, spa, or nail studio, social media is a great place to tell your story and showcase your business. Posting engaging and valuable content can help attract new customers to your business. Now, what should you post about?
Here are some social media content ideas for beauty-based businesses.
1. Provide educational beauty tips
Providing educational beauty tips can help your audience understand your services and products. If you’re a hairstylist, you could provide tips on how to take care of different types of hair. If you do nail art, you could give some tips and tricks on how to make some simple pieces of nail art. Alongside posting on social media, you can also post your tips and tricks on your website.
2. Before and afters
Nothing shows the benefits of your service than ‘before and after’ or post-treatment photos! Whether it’s a facial, a haircut, after-treatment glow, or a manicure, posting your work will make potential customers think: ‘I want that too’!
3. Show the products you’re using
People are becoming more and more aware of the products that they put in or on their bodies. If you’re using ethical, cruelty-free, or organic products, it might be worth it to share that with your followers. By posting about the products that you use, you can also answer any questions your audience might have about them. Alongside, you can also post about products that you’re selling.
4. Do a competition or giveaway
For example, you can ask your followers to comment on a post in order for them to get a chance to win an amazing price. This can be a free set of lash extensions, a free manicure, a haircut, or anything else that you offer!
5. Re-share posts and reviews of your clients
User-generated content and reviews are extremely valuable and often generate higher engagement rates than owned content. The reason for this is that user-generated content is much more authentic. Besides, your audience will probably believe what customers say about your business more than what you say about your business. Therefore, if one of your clients posts something positive, be sure to reshare it on your platform (with their permission of course).
6. Frequently asked questions
Answering frequently asked questions is quite an easy way to create content. If you have a spa, you can answer questions such as: ‘which are the best products for oily skin?’, ‘how to make lashes last longer?’, and ‘which laser equipment do I use in my salon?’. Answering frequently asked questions is also a great way to drive engagement. You can ask your audience for questions they may have and use those questions to create content.
7. Behind the Scenes
Sharing behind-the-scenes photos and videos is a brilliant way to give your audience a look into your treatments. I guarantee you that your followers will love getting a sneak peek into the happenings of your beauty business!
8. Post videos
By posting videos, you’ll be able to show the personality of your business and the possibilities are endless. You can share videos about your workspace, introduce the team, show before and afters, tell more about the services that you are offering and make an everlasting impact on your customers.
The best platforms for beauty based businesses
Instagram, Pinterest, Facebook, and Tiktok are great platforms for beauty-based businesses. To be successful on each platform, create a strategy for each, create unique content and keep posting consistently.
As a social media manager, I offer monthly management and advertising services. Contact me to discuss the options and I’ll put together a unique proposal to suit your needs.
